Improving student engagement on course and campus-related activities, leads not only to improved retention and attainment but also creates valuable advocates and ambassadors of your university.
But improving engagement is not easy. With various channels competing for students' attention, academic and teaching staff need to cut through the 'noise'.
That's why we created BrightBirds...
The live ranking in BrightBirds ensures that the situation can be followed in real time. We noticed that the sense of competition between the groups increased which works very well. The goal of increasing motivation and engagement has been achieved. Leandra Fels, Lecturer, Hanze University
We use the term ‘challenges’ to mean any activities or tasks sent to students through the App. The challenges can be optional or mandatory, and will usually have a reward attached to incentivise task completion.
As well as being optional or mandatory, the challenges can also be set as individual, small group, or an entire programme or cohort.
Usually challenges will relate to something around social, cultural, practical or academic themes.
Supporting Students Throughout Their Transition to Higher Education
Furthermore, BrightBirds brings together all separate platforms, systems, processes and services. It boosts uptake of existing systems it does not replace them.
Micro-credentials, Badges, and Rewards
Create a number of Micro-credentials and Badges, unique to your institution, perhaps linked to defined graduate attributes which you challenge students to achieve, such as a 'course-ready’ badge which shows students have already completed all the required parts needed in the run up to the start of their first semester.
Part of the gamification approach uses coins (or points) within the App to reward students for participation and involvement. Give students the chance to redeem these coins/points into something meaningful e.g. book vouchers, university hoodies, or supporting a good cause of their choice.
Student Engagement Tracking
BrightBirds not only encourages students to engage on these tasks but also shows their progress towards achieving them.
Having an additional layer of data which links to how engaged your students are in the early part of university allows you to respond appropriately by, for example, putting in place interventions for students at risk of dropping out.