tablet-alt-solid Trainers Start-up - Business Simulation


In this business simulation, students act as the management of their own startup company that trades in shoes. They conduct an internal and external analysis consisting of markets and market segments, their company’s internal results and news events before setting up their unique strategic business plan. Once completed, students will implement their business plan by taking tactical actions for all departments.

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Within the business profile each team member can determine their own role within the management team. One team member can be the CEO, while another student will be head of the HR department, etc. By distributing roles, students acting as the CFO can monitor the financial overviews and is in charge of investment proposals. A marketing manager will analyse the target group, return on marketing investments and ways to increase demand. The operations manager will look at inventory decisions, supplier choices and logistics. Together they share the responsibility of reaching the targets they have set themselves in the Balanced scorecard.

ASSESSMENT ideas and examples

The Trainers Start-up simulation is usually assessed in several ways. Below you will find the most popular options:

  • Ask students to individually keep track of decisions in a logbook (possibly from their own management position’s perspective) about their start-up strategy and implementation of the operations.
  • Written group report in which the teams write down each round what decisions they have taken and what they think the outcomes will be. They reflect on the decisions made in each new round and continue doing this throughout the management simulation.
  • 360 Peer assessment in which students have to allocate a hundred points among their fellow team mates based on their contribution.
  • Organize a “Dragon’s Den” elevator pitch, a presentation to ‘investors’, played by the other student teams or lectures.
  • The stock exchange could become part of the assessment. Their share price or ranking position can be translated into 25% of their final mark.

Case Study - Trainers Start-up at Liverpool John Moores University

"Edumundo’s excellent

Konstantina Skritsovali (resized)

support throughout our collaboration made the

 application of the simulation in the module easy and stress-free.”

Dr. Konstantina Skritsovali

Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Trainers Start-up business simulation was used by her third-year undergraduate students at Liverpool John Moores University. 

Read case study - Liverpool John Moores


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Student levels: 2nd and 3rd year UG, PG, MSc, MBA
Module subjects: Entrepreneurship,  management, decision making and HRM
Language: nl gb


WHY CHOOSE A Business Simulation?

In a management simulation theoretical models are put into practice. They provide participants with a unique experience in which team-working, analytical thinking and insight, and decision-making skills are trained and tested throughout each round, enabling student-led and experiential learning.

Why Edumundo?

  • 20 years' experience of delivering business simulations
  • Working with 40+ UK universities and over 300 worldwide
  • In-house operations support throughout the simulation, taking the administrative burden away from Lecturers
  • Updated simulations to reflect current affairs

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