In this business simulation, students act as the management of their own startup company that trades in shoes. They conduct an internal and external analysis consisting of markets and market segments, their company’s internal results and news events before setting up their unique strategic business plan. Once completed, students will implement their business plan by taking tactical actions for all departments.
Within the business profile each team member can determine their own role within the management team. One team member can be the CEO, while another student will be head of the HR department, etc. By distributing roles, students acting as the CFO can monitor the financial overviews and is in charge of investment proposals. A marketing manager will analyse the target group, return on marketing investments and ways to increase demand. The operations manager will look at inventory decisions, supplier choices and logistics. Together they share the responsibility of reaching the targets they have set themselves in the Balanced scorecard.
The Trainers Start-up simulation is usually assessed in several ways. Below you will find the most popular options:
support throughout our collaboration made the
application of the simulation in the module easy and stress-free.”
Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Trainers Start-up business simulation was used by her third-year undergraduate students at Liverpool John Moores University.
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