Case Study - Business Simulations at Durham Uni

Why did you Consider Business Simulations?

“I’ve been using business simulations, particularly in strategy and international business, ever since I started teaching. I quickly realised this was a niche for me: that I do something innovative, new, and exciting. I like the concept of trying new things and I could see the evolution of the online offering of management simulations.”

HOW EASY WAS IT TO USE THE SIMULATION?

“Edumundo offers training for staff and students. As it was online it was quicker, easier, and more effective. One of the most useful functions was the Helpdesk function. If we had any technical problems or questions, they could immediately get a response from the Edumundo Helpdesk Team. Another innovation I really loved was the welcome video to the students, introducing the simulation. These are all fantastic editions to what is already a really exciting product.”

“The idea of using a simulation was brilliant as I was able to work with other students and carry out a business strategy that has aspects very similar to the current business environment.”

Undergraduate Student at Durham University

HOW WAS THE SIMULATION ASSESSED?

“The whole assessment is based on the simulation but not their performance in it. They play as a team but the individual report is based on the analysis of their company in the simulation. It involves bringing academic frameworks together with theory and practice.”

WHAT FEEDBACK HAVE YOU RECEIVED FROM YOUR STUDENTS?

“The feedback I received was that this was one of the best modules on the programme. I think students found it incredibly engaging.”