Business Simulations
Our business simulation games allow students to put theory into practice. Working in teams they become the management team of their own company operating within realistic market environments and specific industries.
Our business simulation games allow students to put theory into practice. Working in teams they become the management team of their own company operating within realistic market environments and specific industries.
Written by experienced, renown academics and designed by e-learning experts, Edubooks are interactive, digital textbooks that teach the new generation of students in a way that is contemporary and familiar to them.
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Dr Anna Tilba
Associate Professor in Strategy and Governance
We have been working with Dr. Anna Tilba for over seven years. She was one of the 'early adopters' of using business simulations in academic instruction. In this case study we look at how the Emerging Markets simulation was used by over 400 first-year, undergraduate students.
Dr. Anthony Brown
Teaching Fellow
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Dr. Anthony Brown has been using business simulations for close to a decade. In this case study we take a look at how he used the Trainers Start-up simulation as part of his Strategy module to enable his students to learn about start-up companies and apply effective entrepreneurial strategies.
Dr. Keith Halcro
Senior Lecturer in Management
Dr. Keith Halcro has been using business simulations for nearly eight years. Looking for a practical tool to enable student-led learning on his International Business Strategy module, he used the Phone Ventures simulation. In this case study we explore how this was implemented to a cohort of 390 students.
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Management simulation
Edubook
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