In the Sneakers Start-up simulation, teams of students manage a start-up company trading in sports shoes. Here, they need to conduct analyses and hone their entrepreneurial skills, to design and launch their sneakers company's growth strategy. Competing in a series of rounds, students then need to monitor company performance against their KPIs and overall objectives, make strategic decisions and respond to external events to improve their company's performance and earn points on the simulation's ‘Balanced Scorecard’.
Once students have assigned their roles, it's time to design their growth strategy. Based on their internal and external analysis, students need to determine their product's competitive focus: cost leadership, product leadership, customer Intimacy, or a combination of all three.
They also need to set their own SMART objectives and KPIs deciding where to invest within the business to ensure these are on-track and eventually met or exceeded. Within this, they need to decide how risky their objectives are. The level of risk applied to their objectives (and whether they're met or not) are key factors in earning points on the 'Balanced Scorecard' during each round of the simulation.
The Sneakers Start-up simulation is usually assessed in several ways. Below you will find the most popular options:
support throughout our collaboration made the
application of the simulation in the module easy and stress-free.”
Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Sneakers Start-up business simulation was used by her third-year undergraduate students at Liverpool John Moores University.
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