In the international business simulation PhoneVentures, students have to manage their own globally operating smartphone companies such as Apple, Huawei or Samsung. Each round, is equilivant to one year of operations, students conduct an internal and external analysis, determined by their international strategic business plan and take tactical and operational decisions for all departments and all countries they would like to enter.
Once student teams have decided on their international business plan and determined their target group, they start working on their company profile, creating a great smartphone brand, logo and slogan. On a managerial level they delegate roles among each of the student members. Who will be the CEO, CFO, HR-manager, Marketing manager and head of operations? Perhaps choose a geographic structure by appointing a regional manager for the Asian markets, the Americas or Emerging markets? Student teams are in charge of setting up their own international organisation structure.
On a tactical level teams have to decide their entry strategy for each of the markets they would like to enter. Teams have to read and analyse global news messages on economies, geopolitics, trade wars, protectionism and the tech industry to stay up-to date. Within the HQ, teams decide their R&D and HR policies next to their online and global marketing investments. In each market they operate, they can either diversify their approach or apply a generic strategy.
CSR and sustainability are strongly embedded within the simulation. The students have to think about how to reduce their carbon footprint, contribute to the Paris agreement, support local initiatives, fair practices and financial fair play. The also implement National Equality Standards to encourage diversity within their companies.
Within the HR department, managers with specific international competences, capabilities and salary levels can be hired. Next to that, students install reward systems, setup recruitment programs, invest in high potentials and supply training budgets to their staff. To be effective, students must first analyze each country’s Cultural Dimensions (Hofstede).
The international business simulations PhoneVentures is usually assessed in several ways. Below you will find the most popular options: