In this strategic management simulation, students act as Directors of their own Sports retail company. In teams, they must devise a comprehensive business strategy. Once launched, students need to make operational decisions in-line with their chosen strategy to outperform their competitors in various market segments. Teams are awarded points for decisions that have the greatest impact on improving company performance and increasing stock market value.
ProSim Advanced provides students with the opportunity to design, launch, and manage their own strategy for their own sports retail company. This begins with outlining their company's vision, setting targets and SMART objectives, undertaking SWOT, PESTLE, stakeholder analyses, and determining the DMU, value model, and CSR strategy, as well as other considerations.
Ultimately, once their strategy has been launched students need to respond to fluctuations in the market and make decisions to accommodate for these changes in-line with their strategic position.
When designing their strategy and making decisions during each round, students need to refer to and apply relevant management theories, models, and concepts. In ProSim Advanced, students are introduced to a variety of these including: Porter's Generic strategy, Recourse Based View (RBV), Ansoff's Growth Strategy and Matrix, the Treacy and Wiersema's Value model', as well as others.
A key factor in all of our simulations is team-working. Students need to work together within their team to delegate roles and responsibilities among them, determining who will be the CEO, CFO, HR-manager, Marketing Manager, Head of Operations, and any other role they believe fits the strategic requirements of their company.
As detailed above, this strategy game offers many different theories, models, and concepts. These can be added and amended in-line with your module structure and weekly contact points with your students. In other words, if you are teaching SWOT and PESTLE in week 1 and RBV and Ansoff in week 2, our Operations team will add those themes into the simulation along the same schedule. This way your students will apply the tools and theories straight after you have introduced them.
“I felt Edumundo was brilliant in getting students involved in the management simulation from the start and student feedback has always been positive.”
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