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Case Study - Business Simulations at Ruppin Academic Center

  • Module: International Management Simulation
  • Level: Postgraduate
  • Business Simulation: Phone Ventures
  • Number of Students: 87
  • Lecturer: Professor Kalanit Efrat
Ruppin Academic Center

“It's been very good working with Edumundo. I can always send a message to the team and they always get back to me very quickly. It’s been a very good service.”

Professor Kalanit Efrat
Kalanit Efrat
Overview

Professor Kalanit Efrat has been using business simulations for around 7 years. She uses business simulations as a practical exercise for her students to learn business management concepts and skills. In this case study we take a look at how she used the Phone Ventures simulation in her 'International Management Simulation' module.

WHY DID YOU CONSIDER USING BUSINESS SIMULATIONS?

“I was looking for a more practical experience for my students. Looking at the Edumundo simulation I realised this would be very suitable for the exercise and also something they can refer to later on after the exercise. I also wanted to introduce a competitive element to their teaching so they could understand more about what it’s like for companies competing against each other.”

 

How Are Students Assessed On The Module?

“Students need to produce a business plan and presentation at the end of the simulation game, analysing strengths and weaknesses and how they would persuade investors to invest in their company. They also evaluate each through peer evaluation and award points to other teams for their approach to managing their company."

 

Did the simulation help meet the learning objectives?

“Very much so. The world of international management is moving very quickly with new strategies and competition and it can be difficult for students to grasp all of this. The simulation has been amazing in helping with this.”

 

What Feedback Have You Received From Your Students?

"They love it. They say it’s a bit full-on at the beginning but once they've grasped it they really enjoy the competition element and working in teams. We’ve received positive feedback on the simulation on each of our module evaluation exercises."

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