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pencil-alt-square-wit Emerging Markets - Business Simulation - Demo

If you are a student and have questions or comments about our learning resources please get in contact with our helpdesk. 


Our Business Simulations

 

Overview of Emerging Markets

Emerging Markets is an international business simulation where students act as the management of a multi-national bicycle company. Teams of students compete in four of the largest emerging markets, Brazil, Russia, India and China, otherwise known as the BRIC markets. They are tasked with introducing effective 'entry strategies' into these markets, increasing revenue, profit, and market share, aligned to their overall strategic objectives. 

  • Suitable for undergraduate level
  • Introduction and training sessions provided to all students prior to operating the simulation
  • Tech-support for students via our Help Desk throughout the simulation rounds
  • Develops students' strategic, team-working, decision-making, leadership, and analytical skills

BRIC - Emerging Markets Sim

 

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