My Marketing Experience 2.0

My Marketing Experience 2.0 is a marketing simulation that has been fully rebuilt for the modern marketing classroom. The simulation is visually rich, easy to use and now includes an integrated AI assistant that supports student analysis and reflection across the quarters.

As the marketing department of a new jeans brand, participating teams develop their own complete marketing plan and target six distinct consumer segments across the eight quarters of the simulation.

Working in teams, students analyse a changing market, develop a positioning, manage the full marketing mix across all seven Ps, and compete against other teams over eight quarters of strategic and tactical decisions.

Simulation

From the outset, teams define which consumer segments to target, decide how to reach those segments, and develop the positioning, channels and messages that will support their commercial strategy across the eight quarters.

Each quarter, teams take decisions across the full seven Ps: product, price, promotion, place, people, physical evidence, and process. Between quarters, the simulation introduces market shifts through news items that teams must interpret and respond to. The calculation engine resolves each round based on the combined decisions of all teams, so there is no fixed correct path. Teams compete directly against each other, not against the system.

Learning Outcomes

• Develop a greater understanding of the marketing management function within a competitive market
• Apply core marketing frameworks including segmentation, targeting, positioning, the marketing mix, brand equity and consumer behaviour
• Build decision-making capabilities under market uncertainty
• Strengthen evidence-based analytical and reflective skills using simulation data
• Build AI literacy through working alongside an integrated AI assistant
• Develop teamwork, analytical, strategic and creative skills across consecutive marketing quarters

Assessment

My Marketing Experience 2.0 is typically assessed in several ways. The ranking shows how teams have performed against each other and is often supplemented by additional assessment formats that surface the reasoning behind each team's decisions. The most popular formats include:

• Group strategic report covering positioning rationale, environmental signals identified through the news system, financial performance, and lessons learned
• Individual reflective portfolio in which each student applies marketing theory to what worked, what did not, and what they would do differently
• Team oral presentation or viva in which teams present their strategy and defend their decisions under questioning
• Formative debrief in which the simulation runs as a non-graded experience, with a structured debrief serving as the primary learning moment. Suitable for short courses and executive education
• Lighter-touch variant for larger cohorts, in which the individual reflection is incorporated into the team presentation or replaced with a structured peer evaluation