Loughborough University Round up

Published on 18 May 2023

All teams were engaged throughout the games duration. While some teams seemed to have performed a bit better, it's important to note that high performing teams were really competitive, with many teams playing the long-game and investing heavily in R&D as well as marketing. Needless to say that aligning short term goals with a long term aim is a key to executing any strategy to yield the best results.

Winning Team Name: HALKK

Kwame Boadu Kissi

Hassan Hamza

Levin Kamau

Ali Yatani

Keanu Zagloul

This team has won with a “more for less” strategy. Where the team sold their products for the same if not higher prices than the competition in the Quality segment. And supported their business plan with a 6 star quality product and an intense marketing campaign.

They correctly focused their marketing on high-end, exclusive distribution that was not interested in low priced sneakers. This team of course benefitted from the low competition. Besides setting daring targets and creating a well-liked product, this team also managed their inventories well, which meant they were able to keep up with the high demand instead of giving away these customers to competitors.

honorable mention to Company “Blud”

As they performed excellent in the second market set up for this simulation. They achieved nearly the maximum number in the final rounds.

v Layifa Miriki

v Aastha Srivastava

v Peter Olopade

v Motunrayo Ogundipe

Congratulations to HALKK for an excellent result in the Trainers Simulation and becoming the competition winner! Their high-risk strategy and investment in crucial departments such as R&D, strategy, finance and Marketing led to high scores in each of the 9 rounds. Their pricing strategy was also well aligned to their targets leading to a more unified performance overall. The Trainers Simulation, provided by and delivered with our partner Edumundo, is a type of business game/simulation where students take ownership of their own, created smartphone company and work in teams, competing with each other in order to gain market share and make profit for their company. Points are awarded to groups who meet their set targets and KPIs and invest wisely in key areas of their business. It’s a very challenging simulation so well done HALKK !