BrightBirds - My University

My University

Embark on an exciting adventure through the halls of your university! Discover the secrets to fitting in and making friends with our My University line, designed to help you settle in and feel at home in your new academic world.

My University - Onboarding

32% of the global population comprises of Generation Z. This generation stands out from the other generations by the aspect that this cohort has never seen the world without the internet, they are tech-savvy, being raised with the smartphones ad internet from an early age (Chillakuri, 2020). Onboarding is a dynamic and ongoing process that can significantly impact student satisfaction and retention (UniLife, 2023).

Bring onboarding to Gen Z through their smartphones by using BrightBirds.

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My University - Sticky Campus

A campus environment that encourages students to remain on campus. It is a place where students feel comfortable and engaged, and where they can connect with their peers and professors.

The importance of a Sticky Campus:

Student engagement and success
Community building
Retention and degree attainment
Enhanced reputation

Sources

Chillakuri, B. (19.06.2020). Understandig Generation Z expectations for effective onboarding. Journal of Organizational Change Management vol. 33 No. 7, 2020 pp. 1277-1296.
UniLife (05.09.2023). The Power of Student Onboarding: Strategies for a Warm Welcome. Geraadpleegd op 20.10.2023 van The Power of Student Onboarding: Strategies for a Warm
Welcome (uni-life.nl)