In the Tour Operator business simulation, students work in teams to manage their own online travel and tourism company. They're tasked with deciding which destinations to offer to their main target group, what service levels should be required, what allotment deals to procure, and what prices to charge. The overall aim is to improve company performance, increase market share, and outperform the competition by gaining points via the simulation's 'Balanced Scorecard'.
This business simulation is played in rounds where each round is equivalent to one year of operations.
In each round, the teams conduct an internal and external analysis consisting of indicators such as market shares (in comparison to other student teams), market segments, financial position, news events, local representative results, Balanced Scorecard and more.
Based on their analysis they’ll conduct their company’s strategic focus and start implementing the strategic focus on a tactical level. They will create allotment contracts with hotel chains all over the world, determine selling prices, tasks for their local representatives, service levels and excursions.
"Student feedback has been really good. The module received a 90% student satisfaction rate. I’ve never had any negative feedback for the Tourism Management module, and I think the simulation is one of the main reasons for that.”
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