Case Study - Birkbeck University - Management Simulation

WHY DID YOU CONSIDER USING Marketing SIMULATIONS?

"Students need a practical, applied focus for any business discipline. To have a marketing module focused on students practising and making decisions, both strategic and tactical within the context of marketing theory is absolutely essential. Via a simulation students can experiment and see what the results are and learn from those decisions that went well and those that did not."

What Was the Outcome?

“Students picked up on the simulation quite quickly and found the simulation straightforward to use. There was initial nervousness due to the fact it's self-directed learning where many have come from Lecturer-led formats. However, they learned the principles of marketing in the first semester so they were enabled to put that knowledge into practice when making decisions. They also referred to the simulation's theory section to refresh their knowledge and utilise it during the each round."

What Feedback Have You Received From Your Students?

“Particularly at graduation many students reflect on their degree and often mention how much they learned from the simulation. It's not always apparent when they're doing but a year or two years later students really start to value their experience of it. Many students express how they wish they could do it again with the subject knowledge that they have now obtained."