tablet-alt-solid Business Consultancy Simulation

In the Business Consultancy simulation, students act as consultants to a failing company that is on the brink of collapse, operating in all market segments without any focus. Their first task is to conduct an internal and external analysis of the company’s operations, markets and financial history. Based on their analysis the students will present an action plan to the firm's owner (played by the lecturer). Once the action plan is approved by the owner, the student team will be appointed to act as the interim management of the company to be able to implement their action plan operationally. The consultants (students) are being tasked to transform the business in approximately 5 years / rounds after which they will present their results to the owner.  

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Once the student consultancy teams have been arranged, each member can determine a role they want to consult over. Roles can be arranged by each member focusing on certain departments, such as managing the marketing resources for each product, consulting the purchasing and inventory management, a financial adviser, or the project / consultant manager. 


Step 1
Student consultancy teams conduct an in-depth internal and external analysis for a failing company. 

Step 2
They will develop an action plan and present that to the company's owner (lecturer).  

Step 3
Student consultancy team becomes the interim management to put their plans into action. They will manage the companies for approximately 5 years / rounds. 

Step 4
They will present the results of their action plan to the owner (lecturer). 


The Business Consultancy simulation is usually assessed in several ways. Below you will find the most popular options:

  • Ask students to individually keep track of decisions in a logbook (from their own consultancy position’s perspective) describing their SMART objectives in the action plan and what they have completed each round operationally to achieve these goals.
  • Written group report in which the teams write down each round what decisions they have taken and why, explaining what they think the outcome of each year (round) will be. They then reflect on the decisions made each new round, repeating this process throughout the management simulation.
  • 360 Peer assessment in which students have to allocate a hundred points among their fellow teammates based on their contribution.
  • Mark their final presentations in which they will present the results of putting their plan to action.   
  • The stock exchange could become part of the assessment. Their share price or position can be translated into 10 to 25% of their final mark.



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Student levels:  All UG and PG students 
Languages: nl gb 



In a management game, theoretical models are put into practice. Management games give participants a unique experience in which mutual collaboration, analytical thinking and insight into complex and dynamic relationships are important learning effects.



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