Brightbird Blog: Embracing the Benefits of a Sticky Campus

Brightbird Blog: Embracing the Benefits of a Sticky Campus
Published on 5 April 2024

A term that is increasingly gaining momentum at universities regarding onboarding strategies is  "sticky campus." So what exactly is a ‘sticky campus’ and what does the phrase entail?  

A sticky campus refers to a university environment that encourages students to remain engaged and active within its community, both academically and socially. This concept transcends the mere physical infrastructure of a campus; but rather encompasses a holistic approach to student experience and satisfaction. 

One of the most prominent advantages of a sticky campus is enhanced student retention rates. When students feel a strong sense of belonging and connection to their university, they are more likely to persist and complete their degrees. This is crucial not only for the students' academic success but also for the institution's reputation and long-term sustainability.

Moreover, a sticky campus fosters a vibrant intellectual atmosphere. It encourages collaboration, interaction, and dialogue among students, faculty, and staff. By providing ample opportunities for academic engagement, such as research projects, seminars, and workshops, universities can ignite students' passion for learning and discovery, thereby enriching their educational experience.

What's more, a sticky campus promotes holistic student development. Beyond academia, it offers students a range of extracurricular activities, clubs, and organisations, catering to diverse interests and passions. Whether it's participating in sports teams, volunteering for community service projects, or joining cultural clubs, students have ample avenues to explore their talents, build leadership skills critical for the future. 

Another significant benefit of a sticky campus is the positive impact on the mental health and well-being it can have on students. By cultivating a supportive and inclusive environment, universities can help alleviate feelings of isolation and loneliness often experienced by students. Access to mental health resources, counselling services, and peer support networks further contributes to a healthier and more resilient student body.

A sticky campus enhances alumni engagement and loyalty. When graduates have fond memories of their university experience, they are more likely to stay connected, contribute financially, and serve as ambassadors for their alma mater. This, in turn, strengthens the university's alumni network and facilitates opportunities for mentorship and professional networking.

The benefits of a sticky campus are manifold and far-reaching. By prioritising student engagement, retention, and well-being, universities can create vibrant communities where students thrive academically, socially, and personally. As higher education continues to evolve, embracing the concept of a sticky campus becomes increasingly essential in nurturing the next generation of leaders, innovators, and global citizens.

BrightBirds is a tool that helps colleges and universities develop a sticky campus strategy by utilising a data driven approach to student onboarding and engagement. Our technology offers the opportunity to gamify projects, courses or important topics with the goal of activation, motivation and connection.

Find out more how can this tool be utilized by your University in our last Webinar!

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