tablet-alt-solid Prosim Advanced

In this strategic management simulation, students act as the management of their own companies. The companies are situated in a highly competitive environment, as they compete against other student teams in the same module or seminar group. Each round they have to complete an internal and external analysis, determine their strategic focus and take operational decisions for all departments of their companies.

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Students must take their operational decisions in line with their chosen strategy to outperform their competitors in the different market segments. Their performance is measured by the Balanced Scorecard and compared with their competitors using a stock exchange.


This strategy game offers many different strategic modules which can be added, removed or put in a certain sequence in line with the module’s weekly teaching subjects. In other words, if you are teaching SWOT and PESTEL in week 1, and RBV and Ansoff in week 2, our account managers will implement those strategic options in the same weeks of the simulation. In this way your students will apply the tools and theories straight after you have introduced them.


The strategic management simulation ProSim Advanced is usually assessed in several ways. Below you will find the most popular options:
  • Ask students to individually keep track of decisions in a logbook (from their own management position’s perspective) about their SMART objectives and what they have done each round operationally to achieve these goals.
  • Written group report in which the teams write down each round what decisions they have taken and what they think the outcomes will be. They reflect on the decisions made each new round and continue doing this throughout the management simulation.
  • 360 Peer assessment in which students have to allocate a hundred points among their fellow team mates based on their contribution.
  • Organize a “Dragon’s Den” elevator pitch, a presentation to ‘investors’, played by the other student teams or lectures.
  • The stock exchange could become part of the assessment. Their share price or position can be translated into 25% of their final mark.



Values and objectives



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Student levels:  All UG and PG
Module subjects: Strategic management, decision taking 
Languages: nl gb german-flag portugal



In a management game, theoretical models are put into practice. Management games give participants a unique experience in which mutual collaboration, analytical thinking and insight into complex and dynamic relationships are important learning effects.



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