In this strategic management simulation, students act as the management of their own companies. The companies are situated in a highly competitive environment, as they compete against other student teams in the same module or seminar group. Each round they have to complete an internal and external analysis, determine their strategic focus and take operational decisions for all departments of their companies.
Students must take their operational decisions in line with their chosen strategy to outperform their competitors in the different market segments. Their performance is measured by the Balanced Scorecard and compared with their competitors using a stock exchange.
This strategy game offers many different strategic modules which can be added, removed or put in a certain sequence in line with the module’s weekly teaching subjects. In other words, if you are teaching SWOT and PESTEL in week 1, and RBV and Ansoff in week 2, our account managers will implement those strategic options in the same weeks of the simulation. In this way your students will apply the tools and theories straight after you have introduced them.