favicon Our Case Studies - Business Simulations

PARTNERING WITH HIGHER EDUCATION INSTITUTIONS

  • Over 300 Higher Education Institutions (HEIs) worldwide
  • 45 in the UK and Ireland
  • 19 triple accredited Business Schools 
Our work with these HEIs is a partnership. We understand the contexts in which these institutions operate in and what we can offer to support their pedagogical approach.
 
We've been working with many of these academic partners for several years (some nearly a decade!). During this time we have built up a number of case study examples of how our business simulations have been implemented at both undergraduate and postgraduate levels. Please see our selection of case studies below.
ProSim Advanced played at the University of Greenwich - Edumundo

Anna Tilba - Durham Uni photo-3

Dr Anna Tilba

Associate Professor in Strategy and Governance

Durham University

Durham University Business School

We have been working with Dr. Anna Tilba for over seven years. She was one of the 'early adopters' of using business simulations in academic instruction. In this case study we look at how the Emerging Markets simulation was used by over 400 of her first-year, undergraduate students.

Read case study - Durham University

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Konstantina Skritsovali

Dr. Konstantina Skritsovali

Senior Lecturer in Strategic Management

Liverpool John Moores University

LJMU Logo

Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Trainers Start-up simulation was implemented to teach her third-year undergraduate students at Liverpool John Moores University.

Read case study - Liverpool John Moores

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Nick P

Nick Pronger

Lecturer and Director of BSc Marketing 

Birkbeck University of London

Birkbeck uni Logo-1

 
An experienced Marketing Lecturer and a Tutor for the Chartered Institute of Marketing (CIM) Nick Pronger uses the My Marketing Experience (MMX) business simulation at both undergraduate and postgraduate level. In this case study we take a look at how MMX was used by his first-year undergraduate students.
 

Read case study -  Birkbeck University

 
 
 
 

David Preece headshot cropped

David Preece

Programme Lead of Hospitality and Tourism Management

Brigham Young University, Hawaii

BYU-Hawaii_Medallion_Logo.svg-1

David Preece had extensive experience in tourism management before moving to academia. One of our more recent partners, we take a look at how the Tour Operator business simulation has been used by his Hospitality and Tourism Management students at Brigham Young University in Hawaii.

Read case study - BYU Hawaii

 

 
 
 
 
 
 

Charles  Bladen

Charles Bladen

Senior Lecturer in Events Management

Anglia Ruskin University London

ARU London Logo

As part of his Tourism Management module at ARU London, Charles Bladen was looking for an activity that enabled the learning of key academic content and employability skills. Take a look at how the Tour Operator business simulation was used by his second year undergraduate students.

Read case study - ARU London

 
 
 
 
 

Karim Ahmed Pic

Dr. Karim Ahmed

Course Director of MSc Engineering Project Management

Coventry University

Coventry_U

As part of his Strategic International Project Management module, Dr. Karim Ahmed was looking for a practical tool to develop his postgraduate students’ understanding of business performance analysis. Here, we take a look at how he used the Phone Ventures simulation.

Read case study -  Coventry University


Keith Halcro - GCU

Dr. Keith Halcro, Senior Lecturer in Management

GCU logo (LinkedIn)

Dr. Keith Halcro has been using business simulations for nearly eight years. Looking for a practical tool to enable student-led learning on his International Business Strategy module, he used the Phone Ventures business simulation. In this case study we explore how that was implemented to a cohort of 390 students.

Read case study - GCU

Robert Kerr

Dr. Robert Kerr, Senior Lecturer

 

Ulster-University (cropped)

After module revalidation Dr. Robert Kerr decided to switch from previously running live management-based exercises to online business simulations. Close to his forth year of using simulations, in this case study we take a look at how the ProSim Advanced business simulation featured in his postgraduate 'Foundations in Management' module.

Read case study - Ulster University

Hemakshi-Chokshi

Dr. Hemakshi Chokshi, Senior Lecturer

London Met Logo

As part of the 'experiential learning strategy' at London Metropolitan University, Hemakshi decided to use the Phone Ventures business simulation to provide students with a realistic business experience whilst fostering valuable team-working skills. In this case study we look at how this was implemented in her Undergraduate-level 'Transnational Business Management' module.

Read case study - London Met Uni


bernhard-schweizer - HWZ Zurich

Bernhard Schweizer

Dean of Faculty

University of Applied Sciences in Business Administration (HWZ Zurich)

HWZ Zurich

Bernhard Schweizer has been using our business simulations for over two years. In his module 'Communication Management II', he decided to use the My Marketing Experience simulation as a way to embed marketing knowledge alongside their allocated class and self-study time on the course. 

Read case study - HWZ Zurich

 

Frederick Neubert pic

Frederick Neubert
 
International Business Instructor
 
THINC Academy
 

THINC College and Academy Logo

Frederick Neubert has been using business simulations for over three years as part of THINC Academy's International Business Pathway. Here we take a look at how he used our Tour Operator simulation to enable his  high-school students to get a realistic experience of managing a multi-national company.

Read case study - THINC Academy

Kathryn Scott

Kathryn Scott
Senior Lecturer
University of Derby
Uni of Derby

 

An advocator of business simulations from both her time as a student and as a lecturer, Kathryn Scott decided to use the My Marketing Experience simulation to provide a practical, experiential exercise within her undergraduate 'Marketing and Communications' module.

Read case study - Uni of Derby


Ian Shotton Uni of Chester

Ian Shotton

Programme Leader for International Business Management

University of Chester

Uni of Chester

Ian Shotton has been using business simulations in his teaching for nearly four years. A great advocator for how they embed student-led learning, in this case study we look at how he used the Phone Ventures business simulation as part of his 'Leading International Business' module.
Read case study - University of Chester

dr-anthony-brown

Dr. Anthony Brown
Teaching Fellow
Loughborough University
 

loughborough-university-logo (small)

Dr. Anthony Brown has been using business simulations for close to a decade. In this case study we take a look at how he used the Trainers Start-up simulation as part of his Strategy module to enable his students to learn about start-up companies and apply effective entrepreneurial strategies.

Read case study - Loughborough Uni

Kalanit Efrat

Kalanit Efrat

Professor

Ruppin Academic Center

Ruppin Academic Center

Professor Kalanit Efrat uses the Phone Ventures business simulation at Ruppin Academic Center to provide students with a practical exercise to test-out management theory within a competitive environment. In this case study we take a look at how this worked in her latest cohort of 87 students.

Read case study -  Ruppin Academic Center

 


Marian (002)

Dr. Marian Makkar

Lecturer in Marketing

RMIT University Melbourne Campus

RMIT Uni logo

In collaboration with Pearson Australia, in this case study we take a look at My Marketing Experience was used by Dr. Marian Makkar from RMIT University in Melbourne to empower her students to apply marketing strategies in a realistic business and market environment. 

Read case study -  RMIT Melbourne

Peter Wolstencroft

Dr. Peter Wolstencroft

Subject Leader

Liverpool John Moores University

LJMU Logo-1

Peter has used business simulations in his teaching for just over five years. As a strong advocator of simulation-based learning, Peter has been instrumental in the roll-out of Edumundo business simulations across the school, read this case study to find out more about our partnership with LJMU.Read case study -  Partnership with LJMU

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