Our Case Studies - Business Simulations

Dr Anna Tilba

Associate Professor in Strategy and Governance

Durham University

We have been working with Dr. Anna Tilba for over seven years. She was one of the 'early adopters' of using management simulations in academic instruction. In this case study we look at how the Emerging Markets management simulation was used by over 400 of her first-year, undergraduate students.

Dr. Konstantina Skritsovali

Senior Lecturer in Strategic Management

Liverpool John Moores University

Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Trainers Start-up simulation was implemented to teach her third-year undergraduate students at Liverpool John Moores University.

Nick Pronger

Lecturer and Director of BSc Marketing 

Birkbeck University of London

An experienced Marketing Lecturer and a Tutor for the Chartered Institute of Marketing (CIM) Nick Pronger uses the My Marketing Experience (MMX) management simulation at both undergraduate and postgraduate level. In this case study we take a look at how MMX was used by his first-year undergraduate students.

David Preece

Programme Lead of Hospitality and Tourism Management

Brigham Young University, Hawaii

David Preece had extensive experience in tourism management before moving to academia. One of our more recent partners, we take a look at how the Tour Operator management simulation has been used by his Hospitality and Tourism Management students at Brigham Young University in Hawaii.

Charles Bladen

Senior Lecturer in Events Management

Anglia Ruskin University London

As part of his Tourism Management module at ARU London, Charles Bladen was looking for an activity that enabled the learning of key academic content and employability skills. Take a look at how the Tour Operator management simulation was used by his second year undergraduate students.

Dr. Karim Ahmed

Course Director of MSc Engineering Project Management

Coventry University

As part of his Strategic International Project Management module, Dr. Karim Ahmed was looking for a practical tool to develop his postgraduate students’ understanding of business performance analysis. Here, we take a look at how he used the Phone Ventures simulation.

Dr. Keith Halcro, Senior Lecturer in Management

Dr. Keith Halcro has been using management simulations for nearly eight years. Looking for a practical tool to enable student-led learning on his International Business Strategy module, he used the Phone Ventures management simulation. In this case study we explore how that was implemented to a cohort of 390 students.

Dr. Robert Kerr, Senior Lecturer

After module revalidation Dr. Robert Kerr decided to switch from previously running live management-based exercises to online management simulations. Close to his forth year of using simulations, in this case study we take a look at how the ProSim Advanced management simulation featured in his postgraduate 'Foundations in Management' module.

Dr. Hemakshi Chokshi, Senior Lecturer

As part of the 'experiential learning strategy' at London Metropolitan University, Hemakshi decided to use the Phone Ventures management simulation to provide students with a realistic business experience whilst fostering valuable team-working skills. In this case study we look at how this was implemented in her Undergraduate-level 'Transnational Business Management' module.

Bernhard Schweizer

Dean of Faculty

University of Applied Sciences in Business Administration (HWZ Zurich)

Bernhard Schweizer has been using our business simulations for over two years. In his module 'Communication Management II', he decided to use the My Marketing Experience simulation as a way to embed marketing knowledge alongside their allocated class and self-study time on the course. 

Frederick Neubert has been using management simulations for over three years as part of THINC Academy's International Business Pathway. Here we take a look at how he used our Tour Operator simulation to enable his  high-school students to get a realistic experience of managing a multi-national company.

An advocator of business simulations from both her time as a student and as a lecturer, Kathryn Scott decided to use the My Marketing Experience simulation to provide a practical, experiential exercise within her undergraduate 'Marketing and Communications' module.

Ian Shotton

Programme Leader for International Business Management

University of Chester

Dr. Anthony Brown has been using business simulations for close to a decade. In this case study we take a look at how he used the Trainers Start-up simulation as part of his Strategy module to enable his students to learn about start-up companies and apply effective entrepreneurial strategies.

Kalanit Efrat

Professor

Ruppin Academic Center

Professor Kalanit Efrat uses the Phone Ventures business simulation at Ruppin Academic Center to provide students with a practical exercise to test-out management theory within a competitive environment. In this case study we take a look at how this worked in her latest cohort of 87 students.

Dr. Marian Makkar

Lecturer in Marketing

RMIT University Melbourne Campus

In collaboration with Pearson Australia, in this case study we take a look at My Marketing Experience was used by Dr. Marian Makkar from RMIT University in Melbourne to empower her students to apply marketing strategies in a realistic business and market environment. 

Associate Director of the Conrad School of Entrepreneurship and Business 

In this case study we take a look at how Professor Christopher Holt used the 'sneakers start-up' simulation to teach students about business consultancy strategies and take ownership of their own learning experience - 'learning by doing'.