Dr Anna Tilba, Associate Professor in Strategy and Governance
We have been working with Dr. Anna Tilba for over seven years. She was one of the 'early adopters' of using management simulations in academic instruction. In this case study we look at how the Emerging Markets management simulation was used by over 400 of her first-year, undergraduate students.
Dr. Konstantina Skritsovali, Senior Lecturer in Strategic Management
Dr. Konstantina Skritsovali wanted to find an activity that taught strategic management theory in a more applied and practical way. In this case study we look at how the Trainers Start-up simulation was implemented to teach her third-year undergraduate students at Liverpool John Moores University.
Nick Pronger, Lecturer and Director of BSc Marketing
An experienced Marketing Lecturer and a Tutor for the Chartered Institute of Marketing (CIM) Nick Pronger uses the My Marketing Experience (MMX) management simulation at both undergraduate and postgraduate level. In this case study we take a look at how MMX was used by his first-year undergraduate students.
David Preece, Programme Lead of Hospitality and Tourism Management
David Preece had extensive experience in tourism management before moving to academia. One of our more recent partners, we take a look at how the Tour Operator management simulation has been used by his Hospitality and Tourism Management students at Brigham Young University in Hawaii.
Charles Bladen, Senior Lecturer in Events Management
As part of his Tourism Management module at Anglia Ruskin University, Charles Bladen was looking for an activity that enabled the learning of key academic content and employability skills. Take a look at how the Tour Operator management simulation was used by his second year undergraduate students.
Dr. Karim Ahmed, Course Director of MSc Engineering Project Management
As part of his Strategic International Project Management module, Dr. Karim Ahmed was looking for a practical tool to develop his students’ understanding of business performance analysis. Here, we take a look at how the Phone Venture management simulation has been used by his postgraduate students.