Case Study - Business Simulations at Coventry University

Module: Engineering Project Management
Level: Postgraduate
Management Simulation: Phone Ventures
Number of Students: 40
Lecturer: Dr. Karim Ahmed

WHY DID YOU CONSIDER USING MANAGEMENT SIMULATIONS?

“We decided to use management simulations to enhance student experience and add value to their understanding of a topic. They are not assessed on their performance on the simulation, but how they worked as a team in the simulation, writing a reflective essay at the end of the module. The main purpose of using it is to see how these strategic tools operate in the real world.“

What was the outcome?

“The students walked away learning a lot of interesting concepts. This was particularly relevant to the module, teaching them strategy and how you work in international teams. I personally believe that having students in different parts of the world added to the value of the simulation as students had to work in teams in an international environment covering different time-zones.”

What Feedback Have You Received From Your Students?

"The students loved the experience. They loved the ability to make decisions, they love the fact that they could go through the different stages of the decision making process and address different factors they needed to take into consideration. The key highlight for them was seeing the results of their decisions. In the last semester we received 100% student satisfaction on the module."